Why do I need a website? Here are 12 Reasons why you need a website.
Tally ho, business owners. So, you’ve made it all the way to 2020 without needing a website? That’s great. But don’t be fooled into thinking that the rogue approach will continue to keep you afloat.
You’ve been successful, so it’s only natural to ponder “why do I need a website when the company is doing well?” as it feels like an unnecessary expense. Au contraire. A stunning website is the most important weapon at your disposal as you prepare to make 2021 your best year yet.
Still, need to see reasons why your business needs a website ASAP? We’ve got a dozen.
#1. It keeps your doors open on a 24/7 basis
So, you’re making excellent sales while your store is open. What about when it’s shut? Aha, well, there’s your first major reason to invest in a website.
A web store facilitates sales on a 24/7 basis. Even when you don’t sell products online, it’s an outlet for prospective leads and customers to find information about your brand. Over 81% of consumers research businesses online before they make a purchase. In short: your website is vital.
#2. It makes you look professional
Would you trust a brand that looks unprofessional or unwilling to go the extra mile? So, how do you think customers will view your business if you ignore this fundamental marketing tool. Exactly.
Studies show that 84% of users consider a website to be one of the most important features for verifying a company’s credibility. But, you know, be our guest if you’re happy to continue walking the proverbial tightrope. Just don’t blame us if you fall.
#3. You can actually force customers to take action
Blimey, the lack of conviction shown by consumers never fails to astound us. Thankfully, a website can hold their little hands and lead them down the path to conversion.
A landing page or content that’s blessed with clear and concise details of what a customer should do next will turn leads into conversions. Check out the Plymouth Letting Agent website below to see how simple and effective it can be.
#4. Google brings offline visitors
Search engines like Google will help customers find your company website with ease. Did you know, however, that it can also encourage people to visit your store too?
The Google Maps and local search feature will feel very futuristic to technophobes. In essence, almost half of all searches are for terms like “mechanics near me” or “hardware stores in [city]”. People are lazy and will head straight to the company that appears at the top. A website will help it be you.
#5. A website saves you time and hassle
Not enough hours in the day? Let’s face it; client interactions are probably the main reason why you feel bereft of time and unable to progress the business as you would like.
Customers will leave a business if it takes longer than two minutes to receive a response. In addition to the aesthetic emporium that your website can become, the implementation of chatbots and A.I. can automate interactions with truly magnificent results.
#6. Nothing will come of nothing
William Shakespeare was onto something when he said you won’t achieve anything if you are not prepared to invest. It’s certainly true in business, the clever old playwright.
As far as the website is concerned, what have you got to lose? Our purveyors of fine websites can build you the ultimate platform in an affordable and efficient manner. Even if it doesn’t deliver a positive ROI (psst…it will), there’s nothing worse than not knowing.
#7. It lets you showcase your products and services
Seeing is believing. While a great website should include lots of data and information, it additionally helps you embrace the idea that a picture paints a thousand words.
The visual elements of photos and videos can grab a client’s attention in a split second. Once you have their attention, the hopes of turning it into a sale become greatly increased. Unconvinced, check out the Program10 site below.
#8. A website opens the door to a far bigger audience
How many people could potentially visit your store today? A few thousand? Even if 10% actually do it and 10% of those buy a product, that 1% conversion rate on a limited audience only goes so far.
A website can tap into an audience that covers 96% of the UK population. Still not enough? Over 4.5 billion (yes, BILLION) people have online access around the world. If your entrepreneurial instincts aren’t accelerated into overdrive after reading that statistic, god help us all.
#9. Social media is fading
Ye olde Myspace page died a painful death over a decade ago now. While Facebook and Twitter pages continue to survive, their impact is fading.
Stats show that people are spending fewer hours on social media, and not only because their bosses are running tighter ships. Your social media channels may have been enough to help the brand thrive back in the day. Heading into 2021, though, it simply won’t suffice. Websites are essential.
#10. Your Competitors Are Doing It
Your mother would be saying “would you jump off a cliff if they did?”, you cannot ignore the fact that your competitors have websites. Failure to add one of your own allows you to fall behind.
There are over 1.8 billion websites and counting on the internet. Are they all business sites? No. But the fact remains that the competition is fiercer than ever. And, quite frankly, if it’s good enough for the biggest brands, your SME can certainly benefit from the exposure too.
#11. Establish Branding
People buy people. You like to choose brands with shared outlooks and a positive personality. Guess what? Your prospective clients do too.
Consistent branding builds familiarity, which can stem from clear colour schemes, the tone of language, and a range of other factors. The Hair Jungle site shows how even the font choices can make a world of difference.
#12. Build Trust
Brabble all you like, but you cannot possibly tell us that your business will survive without first establishing a sense of trust.
Over 77% of consumers have checked reviews and testimonials before using local companies. The figures are even greater for online ones. While you can’t control what people say, a website allows you to promote the most positive responses. Perfect.
The Final Word
Frankly, my friend, the question shouldn’t be “why do I need a website?”. Instead, you should be asking “can I afford not to have one?”. And the answer is no.
So, what can you do to solve this little problem of yours? That’s easy, contact Nettl’s team of dedicated website designers for a full consultation to discover exactly what a website can do for the future of the brand.
Take the first steps by calling 01752 982 986 now!